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With Big Data comes Big Analysis
People love the idea of live dashboards. These magically deliver insights previously only available after months of analysis of stale data; suddenly the information’s visual, and easy to understand...
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Navigating the VMob ecosystem
As an intelligent personalization platform VMob sits at the center of an ecosystem, connected to a network of technology and services that expand its capability and capacity. This is about more than...
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Becoming the Netflix of retail
In an era where customer expectations of service are more exacting than ever, marketers are no longer focused solely on advertising and promotions; they now own customer experience and all its massive...
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Introducing the VMob Power BI content pack
It’s one small tile for VMob, one giant leap for enterprise marketing software. We’re pleased to announce the VMob content pack for Microsoft PowerBI is now available. What’s Microsoft Power BI?...
View ArticleBeyond mobile engagement: closing the loop
Mobile engagement is great, but engaging with mobile isn’t enough. More people tapping on push notifications or opening your app is awesome, but it’s a means to an end. The real proof that mobile pays...
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[Infographic] Mobile awesomeness – the metrics that matter
If you want more people to download and install your app, you’ll need to give them a reason to do it: 48 billion apps have been downloaded in 2015 so you really need to do something special to stand...
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VMob data architecture: making magic happen with Azure
One of the big ‘aha’ moments our customers experience when we start talking to them about the VMob platform is when they first see our Power BI dashboards correlating consumer activity with POS data....
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Trend Spotting at NRF, Day Three
On the final day of NRF, I finally had a moment to really go and look at some of the exhibitors here; I was immediately struck by the level of innovation and use of customer engagement sensors. Three...
View ArticleMicrosoft Introduces Power BI Public Sharing
The VMob platform gives marketing teams a set of tools to easily personalize the content that each customer receives both on their smartphone app and via other connected devices. Content can be...
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Contextual analytics: the map to marketing success
If you visit San Francisco and you want to drive from the Zoo to Chinatown, chances are you’ll use online maps. You’ll see a few possible routes and for each one the distance and time to destination...
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